ORA is the upper Midwest's #1 resource for connecting specailty outdoor stores with the apparel, footwear, accessory, and equipment brands they need

Shortcut:
Use this link to display which brands will be exhibiting at the Madison show:

-Madison exhibitors

Please note that this list will change often. Please check back frequently and contact your reps directly if you have questions.

Download the Madison show map

Outdoor Reps Association (ORA) is a trade association with the mission to connect reps and retailers in the upper Midwest. Our membership is composed of sales professionals who represent both established and up-and-coming brands in the outdoor recreation industry, including apparel, footwear, and accessories for all sorts of outdoor lifestyles.

Our signature events are our summer trade shows, where hundreds of rep/retailer meetings help both parties plan their business for the next selling cycle.

The dates for the 2024 ORA shows are:
-June 3-5 (Saint Paul--River Centre)
-June 18-20 (Madison--Alliant Energy Center)

Each year we connect retailers from our region with hundreds of the brands they rely on to run their businesses.

This website is the most up-to-date resource available for connecting with outdoor brands in the Midwest.

To learn about becoming an ORA member or to be added to mailing lists for the show, please contact us.